I believe Jeff Bezos's greatest fear for Amazon was that it becomes a bureaucracy. A place where people become more concerned about optics than building great services and delivering great experiences for customers. A place where it becomes too hard for good teams and leaders to get the right things done. A place that slows down and becomes bloated. I never envisioned needing to write this newsletter. I learned so much at Amazon and admire the company and its high-expectations culture. But perhaps with the intoxication of “Think Big” and a soaring stock, they got carried away. They ran the “BIG BET” playbook too many times. This week’s Digital Leader Newsletter is all about Amazon.
Good Stuff. I would also add Amazon India as a whole (not just piece meal cuts). And Prime Video.