Any product that needs a manual to work is broken. Elon Musk It’s Sunday, so I’m doing what I do on most Sundays — starting to really worry about what the interesting lesson will be for this week’s Digital Leader Newsletter. If you think my Sundays are all about relaxing and playing with Bossman the Frenchie (that’s right, Bossman Rossman), they are not! There is typically a growing pit in my stomach due to this anxiety. Publish or perish, right?
Great topic, removing friction is such an important part of having a successful product or business.
What about account creation and sign in requirement for ecommerce websites? Amazon as you well know does not allow for guest checkout as the value of a registered customer is much more than guest. Did they experiment with guest checkout early on and was the decision not to offer it a result of experimentation?
Great topic, removing friction is such an important part of having a successful product or business.
What about account creation and sign in requirement for ecommerce websites? Amazon as you well know does not allow for guest checkout as the value of a registered customer is much more than guest. Did they experiment with guest checkout early on and was the decision not to offer it a result of experimentation?