Insights from "Like: The Button That Changed the World" -- by Martin Reeves and Bob Goodson.   That’s the premise behind Like: The Button That Changed the World, a riveting, multi-sided narrative by Martin Reeves and Bob Goodson. When I sat down with Martin recently, our conversation peeled back the story behind the now-ubiquitous Like button—a journey of innovation, serendipity, culture, and business reinvention.