As part of a recent client assignment, I needed a technique for shaking them up, getting them willing to ask new questions, and applying different filters. My thinking was that if I can create a FUD (fear, uncertainty, and doubt), I would create space for considerations and new thinking. BUT… the approach can’t just say “you need to think differently”, it needed showcase techniques for actually doing this. It needed to both shatter their long-held beliefs, and show a path forward.