Stop Talking Past Each Other Regarding Customer Centricity
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The Digital Leader Newsletter — Strategies and Techniques for Change Agents, Strategists, and Innovators. When it comes to the English language, context is everything. For instance, the word ‘wicked’ can mean either “evil” or “cool.” It can even be superlative ——“She’s wicked smart.” Alas, misinterpretations and flat-out mistakes occur when your audience or colleagues are not on the same contextual page. Once words and phrases lose their meaning and create confusion, your organization is suffering from “semantic overload.”
Stop Talking Past Each Other Regarding Customer Centricity
Stop Talking Past Each Other Regarding…
Stop Talking Past Each Other Regarding Customer Centricity
The Digital Leader Newsletter — Strategies and Techniques for Change Agents, Strategists, and Innovators. When it comes to the English language, context is everything. For instance, the word ‘wicked’ can mean either “evil” or “cool.” It can even be superlative ——“She’s wicked smart.” Alas, misinterpretations and flat-out mistakes occur when your audience or colleagues are not on the same contextual page. Once words and phrases lose their meaning and create confusion, your organization is suffering from “semantic overload.”