Loved your comment about the difference between customer and customer research. A “customer” who is willing/able to come in for “customer research” is very different than an actual customer.
From my experience someone coming in for customer research is either a super fan or someone who has a lot of time. In my opinion most customers in the digital economy are buying products to save time.
So the feedback from traditional customer research is skewed on both ends.
Loved your comment about the difference between customer and customer research. A “customer” who is willing/able to come in for “customer research” is very different than an actual customer.
From my experience someone coming in for customer research is either a super fan or someone who has a lot of time. In my opinion most customers in the digital economy are buying products to save time.
So the feedback from traditional customer research is skewed on both ends.