Competing In the Digital Era

Yesterday’s management science and MBA won’t be enough — not for you, not for your company. You need a new playbook. The Digital Leader Newsletter is a weekly lesson to help you compete in Digital Era. Core themes will be customer centricity, innovation, creating a growth agenda, and an assortment of leadership topics.

What Can Every Leader Learn from Amazon?

Amazon is the company of the Digital era. Love them or hate them, you can learn from them. I played a leadership role in launching and scaling the third-party selling marketplace and ran enterprise services. Although it has been a long time since I’ve been at Amazon, how Amazon defines, measures, debates, innovates, scales, invests and thinks about “leadership” is a constant in their business. And that’s a big part of their “secret”. This is the story I've captured and made a career mission of — helping business professionals and companies innovate, compete and win in the digital era.

The Digital Leader Newsletter is a chapter, delivered to your inbox, taking on a topic relative to innovating, competing, and winning in the digital era, often borrowing from the playbook of Amazon.

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Who is John Rossman?

I left Amazon in late 2005 and started working with my clients on innovation and making “change” happen. I started to use and see the impact of putting Amazon's strategy and mechanisms in place. One of my clients at the Gates Foundation, Greg Shaw, saw this and encouraged me to capture the story and write a book. That’s where my journey on The Amazon Way started.

Today I’m a business advisor, author, and leadership keynote speaker. But what I do is solve business and growth problems by “working backwards” from the customer to find the opportunity for innovation. You can learn more about me HERE


My most recent book is the third edition of The Amazon Way: Amazon’s 14 Leadership Principles.

What You’ll Get — Innovation and Growth Coaching

Each week you will get a newsletter — it’s a bite-sized chapter of actionable theory and practice on innovation and leadership for the digital era. My goal is to equip professionals of every level and in every industry with the leadership skills to innovate, compete and win in the digital era.

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Strategy and Techniques for Change Agents, Strategists and Innovators. A newsletter from the author of "The Amazon Way" and "Think Like Amazon" John Rossman


John Rossman

Author -- Advisor on Leadership, Innovation and Growth. ex-Amazon leader -- launched and scaled the Amazon marketplace. Author- The Amazon Way series. Leadership & Innovation Keynote speaker.