Re-Runs of The Digital Leader Newsletter

Don't Miss an Episode

I’m on vacation for a week but I'm not abandoning you! Since we’ve had an explosion of subscribers to The Digital Leader Newsletter since its launch three months ago, let’s get everyone caught up. Here are some reruns categorized by theme.

First, here’s the value proposition episode for The Digital Leader Newsletter. We will be exploring “value proposition” development in future episodes. Compelling, differentiated, and clear value propositions are critical to successful growth and a secret weapon in getting ideas “sold” and aligned inside an organization.

The Digital Leader Newsletter -- By John Rossman
The Value Proposition for The Digital Leader Newsletter
Welcome to The Digital Leader Newsletter - Coaching to Innovate, Compete and Win. But who are you and why should you subscribe? — that’s the real question. You are a business professional acting as a strategist, a project leader, a technology, marketing or operations leader, consultant —…
Read more

Speaking of “value propositions”, please sign-up your team and recommend The Digital Leader Newsletter. There is a “free” subscription option. Thanks!

Share The Digital Leader Newsletter -- By John Rossman

Customer Centricity

Creating systematic curiosity about “the customer” and the job they do is both the best packaging (hard to argue with being customer-centric) as well the best methods for figuring out what to innovate on. Here are the episodes on Customer Centricity.

The Digital Leader Newsletter -- By John Rossman
Getting Started on Customer Centricity
When it comes to the English language, context is everything. For instance, the word ‘wicked’ can mean either evil or cool. It can even be used as a superlative in Boston (“She’s wicked smart.”). Alas, misinterpretations and flat-out mistakes occur when your audience isn’t on the same contextual page. And once words and phrases lose their meaning and cr……
Read more
The Digital Leader Newsletter -- By John Rossman
An Agile Approach to Customer-Centricity
What’s your plan for building customer-centricity? If your goal, perhaps role, is to lead and influence others to build an organization that is “customer-centric”, how might you do that? There are options & choices and many schools of thought, but here’s an agile approach to building the journey to customer-centricity…
Read more

Next week’s episode will be a BIG one. In it, I will give you a SUPERSET of principles for creating a culture of customer-centricity. Why are “principles” key for galvanizing an organization for the hard work ahead on innovating and growing? That’s what I frame in this episode.

The Digital Leader Newsletter -- By John Rossman
Principles -- Swim Lanes for Strategy and Culture
Operate by principles that are so clearly laid out that their logic can easily be assessed, and you and others can see if you walk the talk. — Ray Dalio, Principles Any leader, from a CEO of a large company to the manager of a small team, is trying to get more throughput, more efficiency, get more done. We think we want a…
Read more

Innovating — with many definitions and methods, here’s strategies and techniques that help clarify the communication and fit into ANY innovation approach, framework or methodology.

The Digital Leader Newsletter -- By John Rossman
Everybody is an Architect
Architecture is not an inspirational business, it’s a rational procedure to do sensible and hopefully beautiful things; that’s all. —Harry Seidler The Winchester Mystery House, located in San Jose, was built by the widow of firearm company founder William Winchester. Although it had approximately 160 rooms, it was missing something critical —…
Read more
The Digital Leader Newsletter -- By John Rossman
Innovate by Reducing Friction
Is there anybody in there? Just nod if you can hear me Is there anyone at home? —“Comfortably Numb” by David John Gilmour and Roger Waters What is innovation? Does every company need to pursue it? Our minds, fed by media, likely think of innovation as solely the game-changer technologies or business models such as Tesla, SpaceX or a new Apple product. For……
Read more
The Digital Leader Newsletter -- By John Rossman
The One Decision To Make on Innovation
Ironically, in a changing world, playing it safe is one of the riskiest things you can do.— Reid Hoffman I enjoy any sport done at an expert level. Watching the summer Olympics in Japan this summer, with sports I see only once every four years, like water polo, swimming, archery, badminton, and table tennis, is thrilling. For an athlete just get to the……
Read more

I got incredible feedback and engagement on this episode about decision-making…

The Digital Leader Newsletter -- By John Rossman
One-Way or Two-Way Door?
Wherever you see a successful business, someone once made a courageous decision — Peter Drucker How do you make a major life decision? In the summer of 2016, we faced one as a family. We had the option to move from Seattle, Washington to Southern California. My son AJ was then between his sophomore and junior year in high school. He plays water polo ……
Read more

And finally, the key to understanding the customer and striving to create better insights and solutions is “staying in problem space”. Here’s the What Sucks??? episodes showing how to gain superior insights before jumping into solutions.

The Digital Leader Newsletter -- By John Rossman
What Sucks???
One of my favorite comedians is Adam Carolla. Several years ago Adam would do a show segment titled “What Can’t Adam Complain About?” A caller or audience member suggests a topic that, at face value, sounds like it would be really hard to complain about. Adam steps up and for the next five minutes outlines a long list of complaints, anecdotes, and sto……
Read more
The Digital Leader Newsletter -- By John Rossman
What Sucks??? -- Online Grocery Order Pickup
To use a now-familiar refrain, “the pandemic has accelerated the future”. None has seen a bigger acceleration than online grocery shopping. With the pandemic keeping consumers at home and away from stores (and restaurants), we estimate that total U.S. food and beverage e-commerce sales grew to $55.5 billion in 2020, up…
Read more

What’s Next — You Tell ME!!!

At Amazon, to ask for feedback, we would ask “how’s my driving?” Please send me feedback, suggestions, and ideas.

Onward!

John

Leave a comment

About The Digital Leader Newsletter

This is a newsletter for change agents, strategists, and innovators.  The Digital Leader Newsletter is a weekly coaching session with a focus on customer-centricity, innovation, and strategy. We deliver practical theory, examples, tools, and techniques to help you build better strategies, better plans, better solutions — but most of all to think and communicate better.