How Microsoft, T-Mobile, and Amazon use big bets to build durable businesses in turbulent times
Geekwire interview with Co-Authors of Big Bet Leadership
Strategies and Techniques for Change Agents, Strategists, and Innovators
Todd Bishop is Geekwire’s co-founder and a longtime technology journalist. He welcomed co-author Kevin McCaffrey and me into the Seattle Geekwire studio to discuss Big Bet Leadership.
Todd was especially interested in our forecasts of the three mega-forces leading us into the hyper-digital era, the story of T-Mobile’s “un-carrier” moves, which propelled T-Mobile from an irrelevant fourth carrier to the industry disruptor and the origin story of how Kevin & I worked together at T-Mobile.
In-person interviews are better, and Geekwire’s professional editing makes a difference. Enjoy this thirty-minute conversation!
From Todd’s article about the conversation:
“At the outset of their new book, “Big Bet Leadership,” authors John Rossman and Kevin McCaffrey identify three “mega forces” that they believe could define the years ahead for businesses and the economy:
Disruptive technologies such as generative AI and quantum computing
The aging of America’s workforce.
Increased spending on entitlement programs such as Social Security and Medicare, and the looming cost of serving the U.S. debt.
They write in the book, “These mega forces will feed into each other like a vortex, building an overriding theme for business and society—that of a chaotic environment of dramatic change with successful business operators realizing productivity and cost model advantages that separate them from their competition.”
Their thesis: companies that thrive in this chaos will be the ones that master the art of “big bets,” transformative moves that dramatically expand their capabilities and the potential of their businesses.
“Big Bet Leadership” is a playbook for systematically making those bets in a way that reduces risk and increases long-term flexibility, drawing lessons from the likes of Microsoft, Amazon, T-Mobile and SpaceX, while also leaning heavily on the first-hand experience of the authors in overseeing and implementing big bets.”
source: Geekwire
Read the full article HERE:
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About The Digital Leader Newsletter
John Rossman is a keynote speaker, innovation coach, and strategy advisor. The Digital Leader Newsletter is a weekly coaching session focused on customer-centricity, innovation, and strategy. We deliver practical theory, examples, tools, and techniques to help you build better strategies, plans, and solutions—but most of all, to think and communicate better.